Executive MBA in Digital Marketing
Why take up Executive MBA in Digital Marketing?
Recession-Proof & Transnational – Professionals value job security and fear unemployment which has a high likelihood during times of recession. The biggest benefit of the Digital Marketing industry is that it is recession-proof since it caters to the marketing needs of businesses from all verticals across countries. You can also get an opportunity to move to another country or work from your home country while reaching out to audiences across the globe.
Booming Industry Offering Professional Growth – As per a market study published by the Global Industry Analysts Inc., (GIA), the global market for Digital Advertising and Marketing estimated at US$350 Billion in the year 2020, is projected to reach a revised size of US$786.2 Billion by 2026, growing at a CAGR of 13.9%. The global median salary of digital marketing professionals is around $65,766 whereas the highest can go to $1,23,403 and even beyond depending on certain factors.
Digital Skills Gap & High Demand Role – The digital marketing space is so versatile with a broad scope that there is a continuously increasing demand for professionals with digital skills to meet the marketing needs of businesses in all sectors and spaces. Hence, a digital marketing degree is emerging as one of the most popular career choices among students and even employed professionals.
Ever-evolving & High on Dynamism – The digital sphere is always evolving and new fundamentals are being introduced every day. This job combines technical expertise with creative satisfaction. It is not your regular desk job. It needs you to be updated about the latest happenings around the world and the ability to communicate it to the clients and audiences. For those who like dynamic and fast-paced work profiles, digital marketing is one of the best career choices that tick all boxes.
Satiates Your Creative Urge – Whether you are building a website, writing a blog, or formulating a digital marketing strategy, creativity is necessary. There’s plenty of room for day-to-day creativity in a general sense. You’ll always be having to think of new ways to market products, solve problems, and engage audiences. It’s a chance to think outside the box and find your voice, which will in turn help you grow in your professional career.
Be Your Boss – Since digital marketing needs only a computer device and an internet connection to work, these careers can be handled from anywhere, anytime. If you don’t like the grind of a 9 to 5 job and want to set up your digital agency or become a freelancer, there are plenty of opportunities available in the market. You can be your boss and work on your schedules! Alternatively, the option of working with a digital marketing establishment will always be open.
Various career options for MBA in Digital Marketing
Opportunities – Digital Marketing Executive, Marketing Manager, Brand Manager, Advertising Manager, Marketing Communications Manager, Marketing Research Analyst, Public Relations Manager, SEO and SEM Specialist, Social Media Manager, Copy Writer, Content Marketing Executive, Professional Blogger, Mobile Marketing Specialist, UX Designer, Global Marketing Manager, Chief Marketing Officer, Marketing Automation, Channel Development Manager, Creative Director, Business Analytics Specialist, Web Designer, Online Content Developer, and Strategist and Virtual Reality Developer
Industries – Health, Law, Retail, Training and Education, Automobile, Food, Entertainment, Real estate, Fashion, and many more.
Digital leaders and reformers will always be in demand to drive organizational success at a large scale.